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Johnson, Guillaume Desire (2008) The impact of the identification process and the corporate social responsibility process on the effectiveness of multi-racial advertising in South Africa. PhD thesis, Rhodes University.
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JOHNSON-PHD-TR08-49.pdf 2226Kb |
| Item Type: | Thesis (PhD) |
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| Uncontrolled Keywords: | Marketing, Advertising, South Africa, Consumers, Group identity, Behaviour, Ethnopsychology, Consumption |
| Subjects: | H Social Sciences > HF Commerce |
| Divisions: | Faculty > Faculty of Commerce > Management |
| ID Code: | 2627 |
| Deposited By: | Mrs Carol Perold |
| Deposited On: | 17 Apr 2012 09:40 |
| Last Modified: | 17 Apr 2012 09:40 |
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