The impact of the identification process and the corporate social responsibility process on the effectiveness of multi-racial advertising in South Africa

Johnson, Guillaume Desire (2008) The impact of the identification process and the corporate social responsibility process on the effectiveness of multi-racial advertising in South Africa. PhD thesis, Rhodes University.

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Item Type:Thesis (PhD)
Uncontrolled Keywords:Marketing, Advertising, South Africa, Consumers, Group identity, Behaviour, Ethnopsychology, Consumption
Subjects:H Social Sciences > HF Commerce
Divisions:Faculty > Faculty of Commerce > Management
ID Code:2627
Deposited By: Mrs Carol Perold
Deposited On:17 Apr 2012 09:40
Last Modified:17 Apr 2012 09:40
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