Mathurine, Jude (2012) Towards a critical understanding of media assistance for "new media" development. Masters thesis, Rhodes University.
The field of media assistance has grown ever more complex with the inclusion of ‘new media’ networks, channels, tools and practices (such as the Internet, satellite television, mobile devices, social media and citizen journalism) to the media development mix. Adding to the ferment is the increasing convergence between the formerly discrete terrains of ICT for development, media for development and (mass) media development. Much of the discussion regarding the utility and objectives of media development in general and ‘new media’ in particular has been viewed through a modernist and techno-determinist prism which offers a limited ideological view of media development and its objects and consequently, a limited set of communication approaches and strategies. This study contextualises the assumptions ofmedia development historically and critically, with particular focus on new media’s roles and relationships with the media environment, and its objectives democratisation and development. Through the application of literature, theory and various research studies, this thesis establishes a broader view of new media’s role and diverse consequences for media development, democracy and development. The study recommends greater collaboration, contextual research and theorisation of media development and new media as part of mixed media systems and cognisant of the multi-dimensional natures of its objects of democracy and development. One implication is the need for professionalisation of the media development and media assistance sector. In relation to the influences of new media on media use and the media as an institution, it motivates the need to address digital divides and emphasise the sustainability of the practice of journalism.
|Item Type:||Thesis (Masters)|
|Uncontrolled Keywords:||New media, Media assistance, Media development, Political communication, Democracy, Technology|
|Subjects:||P Language and Literature > PN Literature (General) > PN4699 Journalism|
|Divisions:||Faculty > Faculty of Humanities > Journalism and Media Studies|
|Deposited By:||Mrs Carol Perold|
|Deposited On:||20 Apr 2012 07:41|
|Last Modified:||20 Apr 2012 10:22|
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