Zambia African Media Development Initiative (AMDI) research report

Abstract

This report is one of 18 produced as part of the African Media Development Initiative Research Project, completed in 2006. Firstly, the study outlines the major media development initiatives that have taken place in the Zambian media and communication landscape since 2000. Secondly, it analyses how key actors view these initiatives, in the light of wider media development programmes unfolding on the African continent. Thirdly, it gives a case study of one particularly insightful media development activity in the country. On the whole, the study concludes that the radio sector has grown since 2000. Television has received little investment because the state has more control over this sector. The past five years have seen a growth in better-coordinated media development initiatives. The content of the media has itself become diversified, but there is still a prepoderance of urban-based, elite voices.