Critical media literacy: a design for the future

Abstract

[From OPENSPACE Editor Alice Kanengoni's editorial]: Professor Jeanne Prinsloo notes in her article that "In fact, it has been argued that the significance of the media in people’s lives has increased to the extent that it has been described as their primary curriculum, thereby recasting formal education as the secondary curriculum." This therefore requires an incestment in media literacy; people's ability to to understand the world around them, as represented in the media. Thus, Professor Prinsloo argues for critical media literacy, citing the role that the media played in fuelling the genocide in Rwanda, as an illustrative case in point. She states that "While we can not attribute all blame in the Rwandan scenario to the radio use, it is clear that the media mattered." She indicates that "media representations and engagements play a significant role in the way we understand the world, its people and events, and ourselves therein." As such, societies should invest in building a critical citizenry that can read and deconstruct the various ideologies that are often carries in and through the media.